Branding
Brands That Get Recognised, Remembered, and Trusted
Your brand is how customers recognise, trust, and remember you — long before they buy. We design complete brand systems that work everywhere your audience sees you, from a business card to a homepage hero to a 30-second social-media reel.
What We Offer
Eight services, one team. Hire the full system or just one piece — both are fine with us.
Brand Identity Systems
Full identity package — logo, tagline, colour palette, typography, and brand guidelines that give your business a cohesive look across every touchpoint.
Logo Design
Standalone logo design for businesses that just need a mark — captures your personality and works across print, web, and social media.
Brand Awareness Strategy
Strategy and tactics to increase your brand's visibility among the right audience. Recognition is what makes everything else possible.
Social Media Graphics
Post templates, story templates, and profile assets designed for consistent social-media presence across every channel.
Brochure & Print Design
Print and digital collateral — brochures, business cards, flyers, signage — that showcases your services and leaves a lasting impression.
Content Creation
Visual and written content that tells your brand story, engages your audience, and stays consistent with the identity system.
Motion Graphics
Animated logos, intros, and social-media motion content that brings your brand to life across video, ads, and stories.
Establish an Online Presence
Set up your digital channels — Facebook, Instagram, LinkedIn, Google Business Profile — so customers can find you online from day one.
Our Approach — discovery before design
Most agencies sell branding as a logo and a colour swatch. We don't.
Every Sunrise brand project starts the same way — we talk to you, we talk to your customers, and we audit how your business is currently perceived. Only then do we propose a direction. Sometimes that's a complete rebuild. Sometimes a refresh. Sometimes a single positioning shift that changes everything without touching the logo at all.
Brand is a system, not a graphic. We design the system that lets every future touchpoint — a business card, a homepage, an Instagram reel, a printed flyer — feel inevitably like you, without you having to brief it every time.
We're not here to sell you a redesign. We're here to find what your brand actually needs — and build it.
The Brand System
A logo is the smallest expression of a brand. The system around it — colour, typography, spacing, voice, motion — is what makes the brand recognisable on the hundredth touchpoint as much as the first.
Every Sunrise brand is built as a token-based system. That means designers and developers share one source of truth: the same colour names, the same spacing scales, the same type ramps. The brand looks the same in a brochure, a website, and an app — because the same source feeds them all.
And because the system is documented, your team can keep producing on-brand work without having to ask us every time.
Token-driven design system
Colour, typography, and spacing are stored as named tokens — usable in design tools and in code. Designers and developers stay in sync, automatically.
Vector source files, fully editable
Logos and visual assets are delivered in editable vector formats. Print-ready, scalable to any size, and never tied to a single design tool.
WCAG AA accessibility built in
Colour contrast, type sizing, and visual hierarchy meet accessibility standards from the first mockup — not as a retrofit at the end.
Documented brand guidelines
A practical guide your team and external partners can actually use — voice, colour, type, logo dos and don'ts, social templates, all in one place.
Brand Across Touchpoints
Business cards, brochures, flyers, signage. Print-ready files with bleed, crop marks, and the right colour profiles.
Digital
Website, web app, email signatures, sales decks. Same design tokens flow into the production stylesheet.
Social
Profile assets, post templates, story templates — built for every major channel, ready for the team to use.
Motion
Animated logos, intros, social-media motion content. The brand comes to life across video, ads, and stories.
Search & Listings
Google Business Profile, social bios, third-party directories — all aligned to one consistent brand presentation.
Voice & Tone
Written guidelines so anyone — your team, copywriters, agencies — can write in the brand's voice without guesswork.
One brand system. Every touchpoint your customers see. Consistency stops being a meeting topic and becomes the default.
How we deliver brand projects
From conversation to a brand the team owns — in five steps
Discovery
We meet your business, your audience, and your competition. Audit what exists today, identify what's working, and write down what needs to change. The brief gets locked before any visual work begins.
Concept
Two or three distinct creative directions, each grounded in the brief. You see them flat, in context, and on the touchpoints that matter most — not as isolated logos on white backgrounds.
Refine
One direction is chosen. We refine it through structured rounds of feedback — never open-ended revisions, always against specific criteria from the brief. Decisions are decisions.
Systemise
The chosen direction becomes a full system — logo variants, colour palette, typography, spacing tokens, and component templates for every touchpoint you actually use.
Deliver & Train
Source files, brand guidelines, and a hands-on walkthrough for the team that will use the system. Everything is owned by you, in editable formats, with no licence strings.
Why Sunrise
Strategy-led, not template-led
Every project starts with discovery, not a moodboard. The visual answer follows the strategic question, not the other way around.
Designers and developers under one roof
Brand tokens flow into code without translation loss. The brand looks the same in a print PDF, a website, and a mobile app — because the same source feeds them all.
Twenty years of design and IT, working as a Liverpool agency
Brand identities, marketing campaigns, and the platforms they live on. The agency is local; the experience isn't.
You own everything
Logo source files, design files, fonts, guidelines — all delivered in editable formats and registered in your name. No vendor lock-in.
Got a brand to refresh, or build from scratch?
Tell us where you are today. We'll come back with a scoped proposal — what we'd build, what stays, and what changes.
Frequently Asked
Common questions, honest answers
How long does a full brand identity project take?
What do I receive at the end of a branding project?
Can you redesign my existing logo?
Do you design for print as well as digital?
Will my brand work in code as well as design tools?
Can branding be combined with software or marketing work?
Ready to get started?
Let's build a brand your customers will recognise, remember, and trust.