All the Channels,
Working Together.
Paid ads, social, email, reviews — orchestrated as a system, not run as silos. Strategy first, execution second, honest reporting always.
What We Run
Ads, email, and social — under one strategy.
Paid Advertising
Google Ads, Meta Ads, LinkedIn Ads. Search, display, shopping, retargeting — every campaign tied to a conversion goal, not a vanity metric.
Email Marketing
Welcome flows, nurture sequences, newsletters, re-engagement campaigns. Segmented, automated, and measured by revenue — not open rate alone.
Social + Reputation
Organic social content, review solicitation, reputation management. Building trust at scale across the platforms that matter to the audience.
Our Approach
Channels compound when they work as a system.
Running ads in isolation is buying traffic. Running ads inside a system — with retargeting, email follow-up, social proof, and review generation — is building a pipeline. Sunrise treats every channel as a component of one machine, not a standalone experiment.
Attribution is configured from day one. UTM parameters, GA4 events, platform pixels, and conversion APIs are set up before the first pound is spent. The goal is never “we ran ads” — it is “we know exactly which ad, audience, and creative produced which revenue.”
Creative is tested small before it scales. Sunrise launches multiple variants at low budget, kills underperformers fast, and doubles down on winners. No gut-feel campaigns, no set-and-forget.
Vanity metrics are reported for context. Qualified leads and revenue are the targets Sunrise optimises against.
Process
From audit to results in five steps.
Audit
Review existing accounts, analytics, creative, and competitor positioning. Identify what is working, what is wasting budget, and where the gaps are. No assumptions — data first.
Strategy
Define the channel mix, budget allocation, audience segments, and KPIs. Every recommendation is tied to a commercial outcome, not a platform trend.
Setup
Accounts created or restructured. Pixels, conversion tracking, UTM frameworks, and GA4 events configured. Attribution built in from day one, not retrofitted later.
Execute
Daily monitoring, creative rotation, bid adjustments, audience refinement. Small tests before big spend. Every change logged and explained.
Report
Monthly review with live dashboards — not static PDFs. Vanity metrics reported for context but never optimised against. Qualified leads and revenue are the targets.
Deliverables
Everything you need. Nothing you don't.
Why It Matters
The cost of running channels in silos.
Orchestrated channels compound. An ad click that leads to a landing page that triggers an email sequence that generates a review request produces more value than any single channel running alone. The system outperforms the sum of its parts.
Attribution separates “we spent money” from “we know what worked.” Without it, every budget decision is a guess. With it, every pound spent can be traced to a lead, a sale, or a lesson.
Vanity metrics — impressions, reach, followers — feel good but do not pay invoices. Qualified-lead metrics and revenue attribution build businesses. Sunrise reports both, but only optimises against the numbers that matter.
Frequently Asked